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Peter Anderson

As a graduate in Management with Marketing, having completed an internship in Online Marketing, and having worked in the field for the last 4 years, I feel I have developed the skills necessary for managing and implementing a variety of different online marketing strategies. I enjoyed my time working in a team at the Spreadhsirt Brand and Communications department and the fact that I have successfully run my own business/websites for the last four years shows I also have the ability to work independently.

PPC

I am currently Google AdWords Individually Qualified and helped manage PPC at Spreadshirt, and ran campaigns for my own websites as well as direct to merchant. I also passed the Adcenter advertising exams in 2008.

I also test, run and manage the StumbleUpon Advertising campaign for Hipstery.com and through the referral system I helped design, have implemented campaigns with excellent levels of ROI.

Affiliate

I have been an affiliate myself since late 2006, and worked with many merchants in a variety of different niches and countries (mostly UK focused). I also helped manage the Spreadshirt affiliate program on CJ.com, Affiliate Future and ShareASale.

Other

I have also worked a little in display advertising, testing ads on both Facebook and Reddit.com. I like to number crunch, and all my websites come equipped with Google Analytics, as well as the larger sites being tested with Google Website Optimizer tool.

SEP 2008 - PRESENT

Self Employed

Online Marketing

Since September 2008 I have been working on my own projects which include; Spendlessonline.co.uk (now sold), co-founding Hipstery.com (read more here, here and here), DizzyFrinks, Myexperiencedays.net, Top10Christmasgifts.co.uk and working as an affiliate in various niche markets.

SEP 2006 - SEP 2008

Spreadshirt

Online Marketing Internship / Internal Communications Coordinator

During the first 6 months at Spreadshirt I completed an Online Marketing Internship where I learnt and subsequently helped to run the affiliate program, Google Adwords program and the companies UK blog. I then moved into a role of Internal Communications Coordinator where I researched, wrote and compiled the Internal Newsletter, setup and ran the Internal Blog and organised the monthly company meetings, coordinating the German, UK, French, and US offices.

JULY 2006

Heriot Watt University

MA Management with Marketing

In 2006 I completed an MA in Management with Marketing with a 2:1 degree. In my final two years I specialised in subjects such as:

2002

A LEVELS

Business Studies B, Geography B, Physics C. AS LEVEL Maths C.

Travel

I like to travel when I get the chance, and in 2009 I spent most of the year travelling the world .

Sports

I am a keen sports player and fan, and particularly enjoy football, hockey and surfing (when i get the chance).

Home Brew

I also enjoy experimenting, and currently brew my own beer, and make my own fizzy drinks.